The theme of the interactive poster is based on the 2002 Adidas commercial gag filmed to advertise the 2002 World Cup in Japan and Korea. The commercial presents the concept of Footballitis; a disease that has everyone uncontrollably playing football anytime and anywhere. Additionally, the poster demonstrates bubbles indicating symptoms like gas bubbles that enter the bloodstream causing areas of the body to become hyperactive if one is diagnosed with Footballitis.


February, 2020