The theme of the interactive poster is based on the 2002 Adidas commercial gag that was filmed to advertise the 2002 World Cup in Japan and Korea. Moreover, the commercial presented the concept of Footballitis; a disease that has everyone uncontrollably playing football anytime and anywhere. The poster was created with the addition of bubbles for the reason that symptoms such as “gas bubbles” can enter the bloodstream causing areas of the body to become hyperactive if one is diagnosed with Footballitis.


February, 2020